Frequently Asked Questions (Consumer):

1. What can be expected from the New Sunsilk Style Collection?
   •  Innovative Range with a Winning Formula

   The Sunsilk Style Collection strengthens Sunsilk's status as the hair care expert by being the first Philippine beauty shampoo brand to launch a complete range of hair wash, care and styling products supporting the two prevalent hair types among Filipinas: The Straight & Sway range for women with straight and rebonded hair, and the Curls & Waves Bounce range for women with curly / wavy and permed hair.
   
   The Collection's Straight & Sway range instantly straightens hair after the first wash* and is the better straight variant in the market**.
   •  Infused with Natural Ingredients

   The Sunsilk Style Collection is uniquely formulated with beeswax energizers, which are proven to efficiently cleanse hair, help improve hair elasticity, and prepare hair for styling. The Straight & Sway range of shampoo, conditioner, gel cream and wax has a powerful formula infused with beeswax straight energizers that make hair superbly straight. For curls and waves with extra definition and soft bounce, use the Curls and Waves Bounce range of shampoo, hair conditioner and mousse.
   •  Unique, Long-Lasting Fragrance

   Two different high quality fragrances were used to distinguish one range from another. The Straight and Sway range uses the refreshing Alluria perfume, which lasts long on the hair. The Curls and Waves Bounce range is formulated with the bright and fruity Bali Beach perfume, which is also long-lasting.
   •  Premium and State-of-the-Art Packaging

   Although following the bottle and tube molds of Surgery, the colors and designs of the Sunsilk Style Collection are obviously a notch above our Surgery variants. The Collection's colors and designs spell style, modernity and sophistication-perfect for the discerning 20-something woman.
2. Why is Sunsilk's Straight & Sway Shampoo better?
   Based on the results of a boothwash test, Sunsilk Straight & Sway turned out to be the winning formula on overall performance. Thus, hair is softer, more manageable, easier to comb, and has less tangles.
3. How does the Straight & Sway range instantly straighten the hair after the first wash?
   The results of an in-vitro test show that the winning formulations of the Straight & Sway shampoo and conditioner reduces hair volume and de-fluff by 13% vs a non-conditioning shampoo, thereby making hair straighter.
   
   Additionally, the use of the Straight & Sway styling products, the Gel Cream and the Texturizing Wax, further help create a straighter hair with the desired straight hairstyle.
4. What is the pricing scheme for the New Sunsilk Style Collection?

   Platform	Format	SKU	SRP
   Straight & Sway	Shampoo	10ml	5.00
   		180ml	89.25
   	Conditioner	10ml	4.25
   		180ml	81.90
   	Gel Cream	150ml	120.00
   	Wax	50ml	170.00
   Curls & Waves Bounce	Shampoo	10ml	5.00
   		180ml	89.25
   	Conditioner	10ml	4.25
   		180ml	81.90
   	Mousse	150ml	170.00

5. Where can I find this new range?
   The entire Sunsilk Style Collection is available nationwide in leading supermarkets, groceries, drugstores and department stores.
   
   The Straight & Sway shampoo is available in market stalls and sari-sari stalls.

1. How long does the product last?
   Expected usage rate: 6ml per use
   
   

   Size	Duration
   10 ml sachet	1-2 washes
   180ml bottle/tube	30 washes
   375ml bottle	62-63 washes

2. What should be the storage conditions of this new range?
   The new Sunsilk Style Collection should be stored in dry conditions at room temperature (approx. 25 oC) and should be kept away from direct sunlight.
3. What is the shelf life of the products?
   The shelf life of the Sunsilk Style Collection is two (2) years.